Skip to main content
WhatsPortal logoWhatsPortal

SaaS & B2B Automation

Announce new features and product updates to your customers on WhatsApp — where they'll actually see them

WhatsPortal sends product update broadcasts to your active customer base on WhatsApp — new features, bug fixes, UI changes — so customers know what's new, use your product more fully, and feel confident in your momentum.

Start for freeSee how it works

Official Meta BSP · No credit card required

  • Official WhatsApp BSP
  • Free plan — no credit card required
  • Instant webhook integrations
  • Custom WhatsApp Flows
  • Billed in INR via Razorpay

You shipped a feature customers have been asking for. You sent an email. 15% opened it.

01

Product updates are communicated through emails, in-app banners, and changelog pages — channels customers engage with inconsistently. Significant features go unnoticed for weeks. Customers ask for things you already built because they never saw the announcement.

02

In-app onboarding for new features is useful but limited. Customers who haven't logged in recently — perhaps considering churn — don't see it at all. A WhatsApp message reaches them regardless of login frequency.

03

Product transparency is a trust signal. Customers who see a regular stream of meaningful updates from your team feel they're on a product that's improving. Customers in the dark feel stagnant and start looking for alternatives.

The solution

WhatsPortal broadcasts product updates to your customers on WhatsApp — relevant, personalised, and read.

Feature release announcements

When a new feature ships, send a WhatsApp broadcast to relevant customers — 'We've just launched [Feature]. Here's how it works and what you can do with it.' Includes a short description and a 'Try it now' link.

  • When a new feature ships, send a WhatsApp broadcast to relevant customers
  • 'We've just launched [Feature]
  • Here's how it works and what you can do with it.' Includes a short description and a 'Try it now' link

Segmented by plan and feature access

Send feature updates only to customers on plans that include that feature. Don't tell free plan users about a Pro-only feature — unless it's a conversion opportunity.

  • Send feature updates only to customers on plans that include that feature
  • Don't tell free plan users about a Pro-only feature
  • unless it's a conversion opportunity

Monthly product roundup

For customers who prefer less frequent communication, send a monthly product roundup — 'Here's what we shipped in [Month]: [Feature 1], [Feature 2], [Improvement].' Demonstrates momentum without noise.

  • For customers who prefer less frequent communication, send a monthly product roundup
  • 'Here's what we shipped in [Month]: [Feature 1], [Feature 2], [Improvement].' Demonstrates momentum without noise
  • Fully automated system
  • Real-time notifications

Maintenance and downtime alerts

Send maintenance window announcements and real-time downtime alerts on WhatsApp — the highest-visibility channel — so customers aren't surprised and trust your communication.

  • Send maintenance window announcements and real-time downtime alerts on WhatsApp
  • the highest-visibility channel
  • so customers aren't surprised and trust your communication

How it works

Streamlined automation in four simple steps.

  1. 01

    Create your product update message

    Write the update announcement in WhatsPortal. Add an image or GIF of the new feature, a short description, and a CTA.

  2. 02

    Broadcast to the relevant segment

    Select the customer segment — all users, plan-specific, feature-specific — and send. WhatsPortal delivers to your full audience simultaneously.

  3. 03

    Feature adoption increases

    Customers who see the update on WhatsApp are significantly more likely to try the new feature. Usage data improves. Renewal rates follow.

  4. 04

    Sync CRM & product database

    Qualified leads, ticket history, and NPS feedback are synced to HubSpot, Salesforce, or your product database.

C

Support Bot

CloudMetrics

Hi Sunil! Thanks for starting your 14-day free trial of CloudMetrics. 📊

10:00 AM ✓✓

To help you get started, would you like to connect your first data source or view the quickstart guide?

10:00 AM ✓✓

Connect databaseQuickstart guideSchedule demo call

Connect database

10:02 AM ✓✓

Awesome! Here is the database integration guide: click.cloudmetrics.com/db-setup 💾

10:02 AM ✓✓

Our support team is available 24/7. Reply to this chat if you have any questions during setup.

10:03 AM ✓✓

Example conversation — automated by WhatsPortal

What our customers say

“We started sending feature release notes on WhatsApp and feature adoption metrics improved noticeably. Customers said they felt more connected to the product roadmap.”

— [SaaS product manager]

Live

SaaS products broadcasting updates via WhatsApp see higher new feature adoption rates compared to email-only announcement strategies

< 1 min

Average setup time for standard workflows

3×

Increase in response rates compared to email alerts

₹0

Get started for free — free plan included

FAQ

Common questions about saas product update broadcasts

Can I include a video demo of the new feature in the WhatsApp broadcast?

Yes. Attach a short video (under 16MB) or include a YouTube link. A 60-second feature demo in a WhatsApp message is far more engaging than a text-only announcement.

Can I request feedback on a new feature via the broadcast?

Yes. Add a feedback prompt — &apos;How useful is this feature for your workflow? Reply 1–5.&apos; Responses come into your team inbox. Early feature feedback informs your roadmap.

Can I schedule product update broadcasts in advance?

Yes. Schedule the broadcast to go out on feature launch day — or stagger it across time zones if you have an international customer base.

What does WhatsPortal cost?

Free plan: ₹0, 100 messages/month. Standard: ₹1,199/month (5,000 messages). Premium: ₹2,499/month (unlimited). All in INR via Razorpay.

Related workflows

More WhatsApp automation options

SaaS renewal reminders

Send and manage automated WhatsApp campaigns tailored for SaaS & B2B operations.

Learn more

SaaS NPS survey automation

Send and manage automated WhatsApp campaigns tailored for SaaS & B2B operations.

Learn more

SaaS event and webinar reminders

Send and manage automated WhatsApp campaigns tailored for SaaS & B2B operations.

Learn more

You're shipping great features. Make sure your customers know about them.

Get started free

No credit card required. Free plan available. Official Meta BSP.