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SaaS & B2B Automation

Remind SaaS customers to renew their subscription before it lapses — on WhatsApp

WhatsPortal sends personalised subscription renewal reminders on WhatsApp — 30, 14, and 7 days before expiry — so customers renew without interruption and your MRR doesn't take avoidable hits from passive churn.

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Official Meta BSP · No credit card required

  • Official WhatsApp BSP
  • Free plan — no credit card required
  • Instant webhook integrations
  • Custom WhatsApp Flows
  • Billed in INR via Razorpay

A customer's subscription expires. They didn't mean to churn. They just forgot to renew.

01

Passive churn — customers who let subscriptions lapse not because they're unhappy but because renewal slipped through the cracks — is one of the biggest revenue leaks in SaaS. A timely reminder prevents most of it.

02

Renewal reminder emails are easy to miss. They arrive in an inbox full of other notifications, get filtered to promotions, or sit unread. A WhatsApp message — opened within minutes — is in a different category entirely.

03

Customers who've been inactive for weeks before their renewal date are higher churn risk. A renewal reminder is also a re-engagement opportunity — remind them of value they haven't been using, and address the concern before they let it lapse.

The solution

WhatsPortal sends subscription renewal reminders on WhatsApp — timed, personalised, and with a direct payment link.

Multi-stage renewal sequence

Send reminders at 30, 14, and 7 days before expiry — each progressively more urgent — giving customers plenty of time to act without feeling pressured until the deadline approaches.

  • Send reminders at 30, 14, and 7 days before expiry
  • each progressively more urgent
  • giving customers plenty of time to act without feeling pressured until the deadline approaches

Personalised plan and renewal details

Every reminder includes the customer's name, plan name, renewal date, and amount — 'Your [Plan] subscription renews on [Date] for ₹[Amount]. Renew now to continue uninterrupted access.'

  • Every reminder includes the customer's name, plan name, renewal date, and amount
  • 'Your [Plan] subscription renews on [Date] for ₹[Amount]
  • Renew now to continue uninterrupted access.'

One-click renewal link

Include a direct renewal payment link in the message — customers tap, pay, and are confirmed in under a minute. Friction-free renewal protects MRR.

  • Include a direct renewal payment link in the message
  • customers tap, pay, and are confirmed in under a minute
  • Friction-free renewal protects MRR

Value reminder for at-risk customers

For customers with low recent usage, include a feature highlight in the renewal message — 'You haven't tried [feature] yet. It's included in your plan and could save you [X] every week.'

  • For customers with low recent usage, include a feature highlight in the renewal message
  • 'You haven't tried [feature] yet
  • It's included in your plan and could save you [X] every week.'

How it works

Streamlined automation in four simple steps.

  1. 01

    Connect your subscription data

    Sync renewal dates from your billing system or CRM to WhatsPortal via webhook or CSV. Customer contact and plan details are passed automatically.

  2. 02

    Reminders fire on schedule

    WhatsPortal sends the renewal sequence automatically at each interval. No manual tracking required.

  3. 03

    Customers renew, churn reduces

    Most customers who receive the reminder renew without further involvement. Non-renewals are flagged for your CS team to follow up.

  4. 04

    Sync CRM & product database

    Qualified leads, ticket history, and NPS feedback are synced to HubSpot, Salesforce, or your product database.

C

Support Bot

CloudMetrics

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Example conversation — automated by WhatsPortal

What our customers say

“We added WhatsApp renewal reminders and saw an immediate improvement in our renewal rate. Customers said they appreciated the reminde”

— several said they'd completely forgotten their subscription was due.' — [SaaS founder]

Live

SaaS products using WhatsApp renewal reminders report significantly lower passive churn rates than those using email-only renewal sequences

< 1 min

Average setup time for standard workflows

3×

Increase in response rates compared to email alerts

₹0

Get started for free — free plan included

FAQ

Common questions about saas renewal reminders

Can I offer a renewal discount for customers who haven&apos;t renewed by T-7?

Yes. Configure the T-7 message to include a time-limited renewal offer — &apos;Renew in the next 3 days and get 15% off your next annual subscription.&apos; Converts fence-sitters.

Can I send renewal reminders for annual subscriptions as well as monthly?

Yes. Configure reminders for any subscription frequency. Annual subscription customers particularly benefit from early reminders — they may need budget approval or have changed card details.

Can I route non-renewing customers to my customer success team?

Yes. Customers who haven&apos;t renewed after the final reminder are flagged for your CS team in the shared inbox — with full subscription history and usage data for context.

What does WhatsPortal cost?

Free plan: ₹0, 100 messages/month. Standard: ₹1,199/month (5,000 messages). Premium: ₹2,499/month (unlimited). All in INR via Razorpay.

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Passive churn is preventable. A WhatsApp reminder is all it takes.

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